The Gateway Area Chapter distributed orange buttons at Walk MS this year that said "I Got Active For MS." If someone signed up to be an MS activist and receive action alerts, they got a button. Once a few people were wearing them, people started talking and asking what they were for. That prompted more people to sign up and find out about it. Check out video from the event:
http://www.youtube.com/watch?v=OnVbLehYi1c
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